Is this Japan? or This is Japan?

At the JR Kyoto Station, I spotted a "This is Japan" campaign poster outside the Isetan Department Store. It's quiet an ambitious promotion with a famous bi-racial multi-cultural (Japanese-Italian and raised in France) model. Considering the current controversy and discrimination around the 2015 Miss Universe Japan beauty pageant queen, I find the Isetan promotion very bold and forward thinking in a country that often has hidden racist tendencies.

Nikon D600 with Nikon 85mm f/1.4 AI-S @ f5.6, ISO 100, 1/200 sec.

Smoking Crab

There's a tobacco shop in Azabu Juban near the Shinichinohashi crossing that has an odd feature.  There's a crab (or kani) featured on their signboard above the shop that is smoking a cigarette and blowing rings.　I guess that the crab is some sort of mascot for the shop, but I just can't figure out the connection.  Am I missing something?

Orwellian Pachinko Parlor Advertisement

I saw this sign for a pachinko parlor near Azabu Juban.  To me, it seemed very Orwellian and frightening.  What the #$@% is an Amusement Revolution Group?

Here's another sign that I found more interesting and appealing.  It was near Hiroo Plaza and Hiroo Bashi and advertised another pachinko parlor.