Is this Japan? or This is Japan?

At the JR Kyoto Station, I spotted a "This is Japan" campaign poster outside the Isetan Department Store. It's quiet an ambitious promotion with a famous bi-racial multi-cultural (Japanese-Italian and raised in France) model. Considering the current controversy and discrimination around the 2015 Miss Universe Japan beauty pageant queen, I find the Isetan promotion very bold and forward thinking in a country that often has hidden racist tendencies.

Nikon D600 with Nikon 85mm f/1.4 AI-S @ f5.6, ISO 100, 1/200 sec.