Seems that Shikoku is Awa Odori Crazy (Part 1)

Although we didn't know it at the time, Shikoku and especially Tokushima was gearing up for the Awa Odori Matsuri. It seems that a little of everything in the town had some sore of Awa Odori theme. I first noticed when we stopped for refreshments waiting for a connection at Awa Ikeda Station. This bottle of Sudachi Cider which I am not familiar with featured Awa Odori dancers. Anyway, I'm not sure if this is always available, a seasonal or special limited time beverage, but it was tasty and the label was unique and eye-catching.

Nikon D600 with Nikon 24mm f/2.0 Nikkor AI @ f8, ISO 400, 1/80 sec.