Although we didn't know it at the time, Shikoku and especially Tokushima was gearing up for the
Awa Odori Matsuri. It seems that a little of everything in the town had some sore of Awa Odori theme. I first noticed when we stopped for refreshments waiting for a connection at Awa Ikeda Station. This bottle of Sudachi Cider which I am not familiar with featured Awa Odori dancers. Anyway, I'm not sure if this is always available, a seasonal or special limited time beverage, but it was tasty and the label was unique and eye-catching.